Hitachi Asia announced its participation in the upcoming BOI Fair 2011 to be held from 10

Themed "Tomorrow, Together", the Hitachi Pavilion will feature a range of Hitachi’s advanced sustainable urban technology and cutting-edge innovations to help create a better society.

Since its founding, Hitachi has been expanding its business by following its corporate credo of contributing to society through the development of superior, original technologies and products. To help create a more sustainable society, Hitachi is accelerating its global development of Social Innovation Business which has a strong record and technological capabilities in advanced social infrastructure, supported by sophisticated information and communication technologies.

"Thailand is an important market for Hitachi and we are proud to be participating at the prestigious BOI Fair 2011. Hitachi is committed to fulfilling its social responsibilities as a good corporate citizen by striving to realize a truly sustainable society that is in harmony with the environment through the services and products we offer," said Kazuo Karasawa, Managing Director of Hitachi Asia (Thailand) Co., Ltd.

The Hitachi Pavilion has been developed with a distinctly modern look and unique presentation techniques to reflect Hitachi's outstanding technology and to show how green urban technology can be integrated to achieve a convenient and sustainable society.

The "Tomorrow, Together" theme selected is in line with and complements Hitachi's latest Pan-Asia corporate brand campaign which illustrates how Hitachi’s technologies contribute to the betterment of society - bringing greater convenience, comfort and sustainability.