Electric bills typically make up over half of operating costs for a data centre.

The South Korean company has also urged the Thai government to implement standards and regulations for setting up green data centres here.

David Fosberg, vice-president of Samsung Asia, said the company saw exponential growth in data centre expansion, fuelled by mobile internet usage and cloud computing technologies.

The company's memory system comprises DDR3 RAM, its latest technology, and solid state drives (SSD) designed to reduce power consumption.

One data server installation covers capacity for 300 smartphones and 100 tablets.

It forecasts that data volume storage and processing in enterprise data centres will surge by 600% by 2015 from 2010.

Power consumption from data centres is expected to account for 23% of global ICT power consumption.

Mr Fosberg said Samsung planned to coordinate with server vendors such as HP, Dell, and Oracle for marketing partnerships.

Lim Wei Wah, head of IT infrastructure for Microsoft Asia, said it had installed Samsung's green memory on 60% of its data centre systems and reduced server power consumption by 18%.

"This is part of our strategies to reduce our carbon footprint by 30% by 2012," he said, adding the next generation of data centres was moving to renewable energy such as hydropower.

Mr Fosberg said companies were shifting to green data centres and they offer 40% more capacity than the old system.

He said Singapore took the lead in establishing standards for green data centres in Southeast Asia, and is promoting itself as a green data centre hub.

"Thailand is poised for growth in this industry, thanks to the prolific growth of mobile technologies and multimedia applications."